Not easy getting older? Old news!
Not Easy Getting Older? Old News
It wasn't always easy getting older as a woman. We turned 40 and were expected to quietly fall off the edge of the earth — sat on a shelf, gathering dust and pity in equal measure. "Life begins at 40" was something we said so we didn't drown ourselves in a vat of Lambrini.
These days? We're running marathons, choosing our careers along with our partners, and looking good doing it. But there's a catch worth talking about — and it's the difference between confidence that's sold to us and confidence we actually build. Our women's wellness guide for over 40s is the full deep-dive; this is the honest version of where collagen fits in.
40 Is the New 20 — But the Market Knows It
The market is flooded with anti-ageing products. Confidence is sold to us wrapped in a bow made of colour-match foundation and grey coverage. And look — we look fantastic. But it can all feel a little external, can't it?
Beauty was meant to be something that came from inside us, not just something slapped on, and somewhere down the line that got forgotten. Maybe there's room for a dual approach: something that supports how we feel inside and how we look outside, without asking us to believe in miracles.
Let's Be Honest About What's Happening
Our bodies do change. Perimenopause is no joke, and neither are aching joints — we never used to make that noise getting out of a chair, did we? Here's the biology behind it: natural collagen production declines from our mid-twenties, and the fall in oestrogen through perimenopause accelerates collagen loss in skin and joints. So the timing isn't in your head.
What we won't tell you is that a collagen supplement fixes perimenopause — it doesn't, and anyone who says so is selling you something. Menopause symptoms deserve their own properly researched support, which is exactly what our complete guide to menopause supplements covers, from KSM-66 ashwagandha to red clover. And if joints are your main complaint, our guide to joint supplements looks at what the evidence actually says there.
Where Kollo Genuinely Fits
Collagen peptides supply amino acids — the building blocks the body uses in its own collagen production. The best-supported benefit is skin: a 2019 randomised controlled trial in Nutrients found daily collagen peptides improved skin hydration, elasticity and density versus placebo. Smaller studies suggest benefits for nail strength. The evidence for hair is more limited, and bone research is still early-stage — we'd rather tell you that than oversell it.
What makes it work for this stage of life is the practicality: one sachet, under a minute, done.
What the Evidence Supports After 40
| Concern | The honest picture |
|---|---|
| Skin elasticity & hydration | Best-supported collagen benefit — randomised trials over 8–12 weeks |
| Nail strength | Promising — small studies, encouraging but not conclusive |
| Hair | Limited direct clinical evidence |
| Bones | Early-stage research — interpret cautiously |
| Perimenopause symptoms | Not a collagen benefit — see our menopause supplements guide for evidence-led options |
| Energy | Kollo's vitamins B5, B6, B12 and C carry authorised UK claims for the reduction of tiredness and fatigue |
Taking Back Control — the Realistic Way
- One small daily act for yourself — a pre-measured sachet that takes under a minute, even on chaotic mornings.
- A clinically studied dose — 10,000mg of Naticol® marine collagen peptides, the most researched form.
- Vitamins with authorised claims — B1, B5, B6, B12 and C, plus the amino acid l-lysine.
- Independently tested — Informed Choice certified, every batch screened.
- A 12-week commitment — because that's the timeframe the research is built on, not because patience is a virtue.
Featured Product
Premium Liquid Marine Collagen
10,000mg of clinically studied Naticol marine collagen daily - for visibly smoother, firmer, more hydrated skin in as little as 28 days.
Shop Now →And What Is More Empowering Than That?
Taking on the world's outdated ideas about what a woman in her 40s should be doesn't require a miracle in a sachet — it requires the truth, and a routine that works. Movement, protein, sleep, the right support for perimenopause where you need it, and yes, a daily collagen habit backed by real research rather than wishful thinking. That's the dual approach: feeling good inside and looking good outside, on your own terms.
Start with our women's wellness guide for over 40s for the full picture, and if you're new to collagen itself, our complete guide to liquid marine collagen covers the dose, the format and the 12-week timeline. Doing something informed for yourself — that's the empowering part.
Kollo Health was co-founded by Jenni Falconer - TV presenter, Smooth Radio breakfast host, ten-time London Marathon runner and host of the RunPod podcast. Read her story and why she created Kollo.
