Your Thoughts on Kollo, Revealed: And What We Built Because of Them
A while back, we sent a survey to our customers asking for honest feedback: how long you'd been taking Kollo, why you started, what you'd noticed, and, most usefully of all, what you wanted us to make next. More than 300 verified Kollo customers took part. This post shares what you told us, and, because a survey is only worth running if you act on it, what we've actually built since. Spoiler: your suggestion list turned into much of our current product range.
Who answered, and why they take Kollo
More than three quarters of respondents (75.6%) had been taking Kollo for three months or longer, which pleased us for an honest reason: collagen is a consistency supplement, with skin research running 8 to 12 weeks and joint research 12 weeks and beyond, so feedback from people three months in is feedback from people who've given it a fair test.
When we asked why people take Kollo, the most common answer wasn't one thing; it was everything: overall wellness, skin, hair, nails, joints, sports recovery, and support through perimenopause and menopause. That tracks with who our customers are: a large share are women navigating the menopause transition, a stage when collagen decline accelerates and skin, hair and joints all feel it at once.
What people told us they noticed
An honest framing first: this was a customer survey, not a clinical study, and self-reported experiences aren't evidence in the scientific sense. With that said clearly, here's what respondents reported: the most commonly noticed changes were in skin (25.4%) and joint comfort (26.3%), followed by stronger nails (14.3%) and healthier-feeling hair (9.5%), with smaller numbers mentioning sleep, energy and menopause-related changes. Most said they began noticing changes between one and three months in, which lines up neatly with what the clinical research on hydrolysed collagen would predict: 8 to 12 weeks of consistent daily use for skin outcomes, longer for joints. Individual results vary, and our reviewed guides linked throughout cover what the evidence actually supports.
A few of the comments (the printable ones)
The comments were the best part of the survey to read, and plenty were about the things we quietly obsess over: taste and service. A few, shared as personal experiences rather than promises, because everyone's results are their own:
That last one matters to us as much as any: the flexible subscription (skip, pause, defer, cancel anytime) exists precisely so nobody pays for sachets stacking up in a cupboard.
What you asked us to add, and what we did about it
This was the question that shaped the years since. Some respondents suggested adding vitamin B12 or other B vitamins, which, happy to report, were already in the formula: every sachet contains B vitamins including 100% of your NRV of vitamin B12, which contributes to the reduction of tiredness and fatigue. But the wider wishlist was full of good ideas, and rather than cram them all into one sachet (a collagen supplement should stay focused on doing collagen well), we went and built them properly:
| You asked for | What we built |
|---|---|
| Vitamin D | Vitamin D3 + K2 Oral Spray: 4,000 IU of D3 with 100mcg of K2 (MK-7) in one orange-flavour daily spray |
| Joint-focused support (glucosamine and similar) | Flex+: our dual-capsule joint care formula with AprèsFlex® Boswellia, Univestin®, black seed oil, vitamin D3 and K2 |
| Hyaluronic acid and magnesium | Balance+: our menopause support sachet, with hyaluronic acid, magnesium, lion's mane and botanicals alongside vitamins B6, D3 and folic acid |
| Hydration and mineral support | Electrolytes+: all six essential electrolytes with marine magnesium, vitamin C and B6 |
| Sports recovery support | Kollo Creatine, plus the collagen powder pouch for flexible-dose routines |
Omega oils, calcium and iron also came up, and we hear you; watch this space. The point stands either way: this survey wasn't a marketing exercise, it was a product roadmap, and if you've ever wondered whether feedback forms disappear into the void, ours demonstrably didn't.
Thank you
To everyone who took part: thank you. Feedback like this keeps us honest about what's working, and it decides what we build next. If you're a Kollo customer with thoughts to share, our reviews page and inbox are always open, and yes, we read all of it.
New to Kollo? Each daily sachet of Kollo Premium Liquid Marine Collagen delivers 10,000mg of Naticol® marine collagen peptides with vitamin C, B vitamins and l-lysine, Informed Choice certified and independently tested every batch. Give it the 8 to 12 consistent weeks our longest-standing customers gave it, and judge it on your own results.
Kollo Health was co-founded by Jenni Falconer — TV presenter, Smooth Radio breakfast host, ten-time London Marathon runner and host of the RunPod podcast. Read her story and why she created Kollo.
